Lisa Douët
I am a creative strategist who's passionate about helping brands understand emerging trends and consumer behaviours.
crédit : Nathalie Weiss x dessù
+10 years of experience in trend forecasting, consumer insights for brand, marketing and communication strategy.
―Consumer Insights : qualitative analysis / customers targeting / profiling / personas identification
―Creative Strategy : brand image / editorial strategy & tone of voice / comms strategy / aesthetic territory
―Marketing Intelligence : market analysis / benchmarking / brand positioning / prospective scenarios
Former experiences :
―Co-founder & Creative Director, dessù/dessù studio
―Consultant WGSN London, UK
―Fashion Project Manager, NellyRodi Paris
+10 years of experience in trend forecasting, consumer insights for brand, marketing and communication strategy.
―Consumer Insights : qualitative analysis / customers targeting / profiling / personas identification
―Creative Strategy : brand image / editorial strategy & tone of voice / comms strategy / aesthetic territory
―Marketing Intelligence : market analysis / benchmarking / brand positioning / prospective scenarios
Former experiences :
―Co-founder & Creative Director, dessù/dessù studio
―Consultant WGSN London, UK
―Fashion Project Manager, NellyRodi Paris
crédit : Nathalie Weiss x dessù
Strategy.
Creativity.
I believe strategy without creativity is dull. And creativity without strategy unrealistic. Creativity is at the core of my expertise, linked with strategic thinking to guide brands.
What I do.
Decipher emerging trends.
Analyse consumption behaviours.
Deliver strategic and creative recommendations.
Consumer Insights
Inspired by people.
I analyse and decipher emerging consumer behaviours to anticipate what's next. I identify key personas for brands to target the right people for your business. I deliver strategic recommendations tailor-made for your brand.
crédit : Nathalie Weiss x dessù
Prospective Ideas
Fueled by future thinking.
I tirelessely research what's new and relevant. I identify emerging trends and filter it through your brand's DNA. I deliver prospective scenarios for your brand tomorrow.
crédit : Alexis Christodoulou studio
PAST PROJECTS.
Nike x Vogue Italia - Francesco Nazardo
Nike
Project : "Fe/Nom" 15-25 y.o / Consumer + Marketing intelligence
A consumer-study in partnership with IPSOS & Twenty agency to analyse relationships between sports and young girls in Paris and suburbs. Identification of four muses / target for Nike tomorrow.
― 600 young girls interviewed
―3 round-tables with Parisian and suburbs young girls
― Expert interviews : opinion leaders / sociologist / sports teachers / sports professionnals
― Portrait of 4 muses for Nike tomorrow : strategic recommendations
Nike
Project : "Fe/Nom" 15-25 y.o / Consumer + Marketing intelligence
A consumer-study in partnership with IPSOS & Twenty agency to analyse relationships between sports and young girls in Paris and suburbs. Identification of four muses / target for Nike tomorrow.
― 600 young girls interviewed x IPSOS
―3 round-tables with Parisian and suburbs young girls x Twenty
― Expert interviews : opinion leaders / sociologist / sports teachers / sports professionnals
― Portrait of 4 personas to target for Nike tomorrow : strategic recommendations
Nike x Vogue Italia - Francesco Nazardo
Toasties
Project : Brand Bible / Editorial & Tone of voice
A 360° project guiding Toasties to increase its "love-brand" potential via strategic deliveries :
- Brand Audit (brand overview, screening of Toasties clients and identification of clusters - FR + International, brand scenarios to reposition Toasties, staff interviews)
- Brand Bible (identification of Toasties' brand positioning and development of its values, potential market shares to win and new client targets to reach, tone of voice & editorial guidelines for website and social networks)
- Editorial & Tone of voice (copywriting texts for website and social networks, UX recommendations, creative recommendations for website and instagram)
Toasties
Project : Brand Bible / Editorial & Tone of voice
A 360° project guiding Toasties to increase its "love-brand" potential via strategic deliveries :
- Brand Audit (brand overview, screening of Toasties clients and identification of clusters - FR + International, brand scenarios to reposition Toasties, staff interviews)
- Brand Bible (identification of Toasties' brand positioning and development of its values, potential market shares to win and new client targets to reach, tone of voice & editorial guidelines for website and social networks)
- Editorial & Tone of voice (copywriting texts for website and social networks, UX recommendations, creative recommendations for website and instagram)
dessù studio x Chaumet
Chaumet
Project : Dig in Chaumet brand DNA and explore new aesthetic territories and brand embodiement for tomorrow / Creative Intelligence
― Introduction : New luxury - How Chaumet can combine its "heritage" DNA with a modern vision and expression of Luxury?
― New "Chaumet Virtuosité" signature, editorial strategy and digital recommendations for tomorrow (Instagram-oriented)
Chaumet
Project : Dig in Chaumet brand DNA and explore new aesthetic territories and brand embodiement for tomorrow / Creative Intelligence
― Introduction : New luxury - How Chaumet can combine its "heritage" DNA with a modern vision and expression of Luxury?
― New "Chaumet Virtuosité" signature, editorial strategy and digital recommendations for tomorrow (Instagram-oriented)
dessù studio x Chaumet
dessù studio x Richemont
Richemont
Project : Prospective study on gender & influence / Consumer + Marketing intelligence
― Introduction : analysis and deciphering of gender identity within Fashion and Luxury sectors
― Gender & Instagram : analysis of worldwide new voices and influence (25 influencers analysed)
― Strategic recommendations : how to approach gender tomorrow ?
Richemont
Project : Prospective study on gender & influence / Consumer + Marketing intelligence
― Introduction : analysis and deciphering of gender identity within Fashion and Luxury sectors
― Gender & Instagram : analysis of worldwide new voices and influence (25 influencers analysed)
― Strategic recommendations : how to approach gender tomorrow ?
dessù studio x Richemont
Dessù
Project : Lifestyle-Lingerie brand
Brand strategy / Communication strategy / Artistic Direction
― Co-founder of dessù lifestyle-lingerie brand, from concept to products.
― Links & publications : @dailydessu / MADAME FIGARO - Comment parler lingerie et féminité à l'heure de "Me too"? / VOGUE - 5 jolies marques de lingerie à suivre pour la Saint-Valentin / PAULETTE - Blood normal : la campagne qui décomplexe les règles. / LIBRESSE CAMPAGNE - Blood normal / FORBES - Dessù veut imposer son tempo. / COOL HUNTING - When two women in Paris couldn't find underwear to fit their moods, they made their own. / THE OTHER SIGHT - Dessù / LS:N - Sort by serendipity / NellyRodiLab - Les filles cools portent des culottes.
Elodie Daguin x dessù
Elodie Daguin x dessù
Dessù
Project : Lifestyle-Lingerie brand
Brand strategy / Communication strategy / Artistic Direction
― Co-founder of dessù lifestyle-lingerie brand, from concept to products.
Links & publications : @dailydessu / MADAME FIGARO - Comment parler lingerie et féminité à l'heure de "Me too"? / VOGUE - 5 jolies marques de lingerie à suivre pour la Saint-Valentin / PAULETTE - Blood normal : la campagne qui décomplexe les règles. / LIBRESSE CAMPAGNE - Blood normal / FORBES - Dessù veut imposer son tempo. / COOL HUNTING - When two women in Paris couldn't find underwear to fit their moods, they made their own. / THE OTHER SIGHT - Dessù / LS:N - Sort by serendipity / NellyRodiLab - Les filles cools portent des culottes.
Heimtextil Trend Forum
Project : realisation of a trend forum from conceptualisation to set-up. 1-year project involving + 25 creative partners selected worldwide.
Role : Project Leader / Management & Coordination / Creative direction
― Deliveries : Theme Park "Well-being 4.0" (1,000 sqm) - Marketing materials (Press materials, interviews, pictures & videos - Trend Book x General Public - Trend videos x Alessandro Monaco - Microsite - App.
Heimtextil Trend Forum
Project : realisation of a trend forum from conceptualisation to set-up. 1-year project involving + 25 creative partners selected worldwide.
Role : Project Leader / Management & Coordination / Creative direction
― Deliveries : Theme Park "Well-being 4.0" (1,000 sqm) - Marketing materials (Press materials, interviews, pictures & videos - Trend Book x General Public - Trend videos x Alessandro Monaco - Microsite - App.
Clients Feedbacks.
"In partnership with Liberté collective, I was fortunate to work with Lisa Douët who delivered not only a consistent analysis of the female Consumer in Greater Paris, but more importantly relevant insights that fueled our strategy to serve her during the WWC19 and beyond.”
Anne-Laure MATECAT, Paris Social Community Impact Director
NIKE.
"My collaboration with Lisa allowed me to rethink my whole brand framework, from story-telling to offer segmentation and social conversations. Lisa was able to capture my story in a few meetings and it was like she was there from the beginning. She helped us identify our current and future customers in order to position our brand better and address new targets. We loved our collaboration and believe it is going to make us grow from an image and sales perspective."
Maria LYE, Founder and Creative Director