P1220103-5-2

Lisa Douët

I am a creative strategist who's passionate about helping brands understand emerging trends and consumer behaviours. 

1

crédit : Nathalie Weiss x dessù

+9 years of experience in trend forecasting, consumer insights for brand, marketing and communication strategy.

 ―Consumer Insights : qualitative analysis / customers targeting / profiling / personas identification

 ―Creative Strategy : brand image / editorial  strategy & tone of voice / comms strategy / aesthetic territory 

 ―Marketing Intelligence : market analysis / benchmarking / brand positioning / prospective scenarios

Former experiences :

―Co-founder & Creative Director, dessù/dessù studio

Consultant WGSN London, UK

―Fashion Project Manager, NellyRodi Paris 

+9 years of experience in trend forecasting, consumer insights for brand, marketing and communication strategy.

 ―Consumer Insights : qualitative analysis / customers targeting / profiling / personas identification

 ―Creative Strategy : brand image / editorial  strategy & tone of voice / comms strategy / aesthetic territory 

 ―Marketing Intelligence : market analysis / benchmarking / brand positioning / prospective scenarios

Former experiences :

―Co-founder & Creative Director, dessù/dessù studio

Consultant WGSN London, UK

―Fashion Project Manager, NellyRodi Paris 

1

crédit : Nathalie Weiss x dessù 

Strategy.

Creativity.

I believe strategy without creativity is dull. And creativity without strategy unrealistic. Creativity is at the core of my expertise, linked with strategic thinking to guide brands. 

What I do.

Decipher emerging trends.

Analyse consumption behaviours. 

Deliver strategic and creative recommendations.

Consumer Insights

Inspired by people.

I analyse and decipher emerging consumer behaviours to anticipate what's next. I identify key personas for brands to target the right people for your business. I deliver strategic recommendations tailor-made for your brand.

2

crédit : Nathalie Weiss x dessù 

Prospective Ideas

Fueled by future thinking. 

I tirelessely research what's new and relevant. I identify emerging trends and filter it through your brand's DNA. I deliver prospective scenarios for your brand tomorrow. 

3

crédit : Alexis Christodoulou studio 

PAST PROJECTS.

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Nike x Vogue Italia - Francesco Nazardo

Nike

Project : "Fe/Nom" 15-25 y.o / Consumer + Marketing intelligence

A consumer-study in partnership with IPSOS & Twenty agency to analyse relationships between sports and young girls in Paris and suburbs. Identification of four muses / target for Nike tomorrow.

― 600 young girls interviewed

―3 round-tables with Parisian and suburbs young girls

― Expert interviews : opinion leaders / sociologist / sports teachers / sports professionnals

― Portrait of 4 muses for Nike tomorrow : strategic recommendations 

Nike

Project : "Fe/Nom" 15-25 y.o / Consumer + Marketing intelligence

A consumer-study in partnership with IPSOS & Twenty agency to analyse relationships between sports and young girls in Paris and suburbs. Identification of four muses / target for Nike tomorrow.

― 600 young girls interviewed x IPSOS

―3 round-tables with Parisian and suburbs young girls x Twenty

― Expert interviews : opinion leaders / sociologist / sports teachers / sports professionnals

― Portrait of 4 personas to target  for Nike tomorrow : strategic recommendations 

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Nike x Vogue Italia - Francesco Nazardo

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dessù studio x Chaumet 

Chaumet

Project : Dig in Chaumet brand DNA and explore new aesthetic territories and brand embodiement for tomorrow / Creative Intelligence 

― Introduction : New luxury - How Chaumet can combine its "heritage" DNA with a modern vision and expression of Luxury? 

― New "Chaumet Virtuosité" signature, editorial strategy and digital recommendations for tomorrow (Instagram-oriented) 

Chaumet

Project : Dig in Chaumet brand DNA and explore new aesthetic territories and brand embodiement for tomorrow / Creative Intelligence 

― Introduction : New luxury - How Chaumet can combine its "heritage" DNA with a modern vision and expression of Luxury? 

― New "Chaumet Virtuosité" signature, editorial strategy and digital recommendations for tomorrow (Instagram-oriented) 

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dessù studio x Chaumet 

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dessù studio x Richemont

Richemont

Project : Prospective study on gender & influence / Consumer + Marketing intelligence 

―  Introduction : analysis and deciphering of gender identity within Fashion and Luxury sectors

― Gender & Instagram : analysis of worldwide new voices and influence (25 influencers analysed) 

― Strategic recommendations : how to approach gender tomorrow ?

Richemont

Project : Prospective study on gender & influence / Consumer + Marketing intelligence 

―  Introduction : analysis and deciphering of gender identity within Fashion and Luxury sectors

― Gender & Instagram : analysis of worldwide new voices and influence (25 influencers analysed) 

― Strategic recommendations : how to approach gender tomorrow ?

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dessù studio x Richemont 

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Heimtextil Trend Forum 

Project : realisation of a trend forum from conceptualisation to set-up. 1-year project involving + 25 creative partners selected worldwide.

Role : Project Leader / Management & Coordination / Creative direction 

― Deliveries : Theme Park "Well-being 4.0" (1,000 sqm) - Marketing materials (Press materials, interviews, pictures & videos - Trend Book x General Public - Trend videos x Alessandro Monaco - Microsite - App.

Heimtextil Trend Forum 

Project : realisation of a trend forum from conceptualisation to set-up. 1-year project involving + 25 creative partners selected worldwide.

Role : Project Leader / Management & Coordination / Creative direction 

― Deliveries : Theme Park "Well-being 4.0" (1,000 sqm) - Marketing materials (Press materials, interviews, pictures & videos - Trend Book x General Public - Trend videos x Alessandro Monaco - Microsite - App.

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Clients Feedbacks.

"In partnership with Liberté collective, I was fortunate to work with Lisa Douët who delivered not only a consistent analysis of the female Consumer in Greater Paris, but more importantly relevant insights that fueled our strategy to serve her during the WWC19 and beyond.”

Anne-Laure MATECAT, Paris Social Community Impact Director 

NIKE.